New York City, United States

Steelcase & Extremis launch party

Sep '18

After our engagement in June, it was time for Extremis & Steelcase to tie the knot. The wedding was held at the Steelcase showroom in New York on September 6th. The venue has an amazing rooftop terrace overlooking Central Park!

Steelcase & Extremis launch party
Steelcase Extremis Launchparty

The 300 guests were offered a necklace with a ring holding a steel case as a souvenir. Symbolising the partnership we’ve made to conquer the corporate market in Canada, U.S. and Mexico. Everybody tested and investigated the Extremis furniture and got a taste of our company philosophy. At Extremis, we believe boundaries exist only in our minds. That’s why we don’t think in dualities like indoor & outdoor, work & life, now & future. We make innovative furniture that brings people together. As we call it: ‘tools for togetherness’

Since the wedding took place in Steelcase’s home country, the U.S., the theme had to be Belgium. So we immersed the guests in the Belgian lifestyle: they tasted Belgian fries with mayonnaise, savoured delicious tremist beer, ate tasty ‘charcuterie’ meat, and danced to entertaining Belgian music,… We even held a master class, where visitors could learn to make their own mayonnaise.
It was definitely a night to remember!

The necklace with a golden ring (Extremis) that holds a steel box (Steelcase) to symbolize the partnership.

Steelcase Extremis Launchparty
Steelcase Extremis Launchparty
Steelcase Extremis Launchparty
Steelcase Extremis Launchparty
Steelcase Extremis Launchparty
Steelcase Extremis Launchparty
Steelcase Extremis Launchparty
Steelcase Extremis Launchparty
Steelcase Extremis Launchparty
Steelcase Extremis Launchparty
Steelcase Extremis Launchparty
Steelcase Extremis Launchparty
Steelcase Extremis Launchparty
Steelcase Extremis Launchparty
Steelcase Extremis Launchparty