New York, United States

Steelcase & Extremis launch party

After our engagement in June, it was time for Extremis & Steelcase to tie the knot. The wedding was held at the Steelcase showroom in New York on September 6th. The venue has an amazing rooftop terrace overlooking Central Park!

Bottle and glass of Tremist beer placed on the rooftop ledge with a sweeping view over Central Park and the traffic circle below.

The 300 guests were offered a necklace with a ring holding a steel case as a souvenir. Symbolising the partnership we’ve made to conquer the corporate market in Canada, U.S. and Mexico. Everybody tested and investigated the Extremis furniture and got a taste of our company philosophy. At Extremis, we believe boundaries exist only in our minds. That’s why we don’t think in dualities like indoor & outdoor, work & life, now & future. We make innovative furniture that brings people together. As we call it: ‘tools for togetherness’

Since the wedding took place in Steelcase’s home country, the U.S., the theme had to be Belgium. So we immersed the guests in the Belgian lifestyle: they tasted Belgian fries with mayonnaise, savoured delicious tremist beer, ate tasty ‘charcuterie’ meat, and danced to entertaining Belgian music,… We even held a master class, where visitors could learn to make their own mayonnaise.
It was definitely a night to remember!

The necklace with a golden ring (Extremis) that holds a steel box (Steelcase) to symbolize the partnership.


Minimal white café tables and stools arranged on artificial grass beneath large parasols on the rooftop terrace, with city buildings and Central Park beyond.
View through tall showroom windows onto the rooftop terrace, with white furniture outside and a vertical Steelcase window graphic at right.
Large modular outdoor walrus lounge with pale cushions set beneath a stretched white shade sail on the rooftop terrace.
Dirk standing in between two men holding degrees and congratulating each other.
Some Belgian culture: fries with mayonnaise.
A kind of degree with "certified master baker" of original Belgian fries on it.
Additional party photo showing the Steelcase showroom terrace activated with Extremis furniture.
Minimal white café tables and stools arranged on artificial grass beneath large parasols on the rooftop terrace, with city buildings and Central Park beyond.
Long buffet table filled with charcuterie, cheeses, grapes, bread, and cut vegetables, reflecting the Belgian food theme of the event.
Woman in a black-and-white checkered shirt stands beside tall decorative wooden poles strung with folded white paper ornaments.
Close-up of a hand holding a glass of pale beer branded ‘tremist,’ with blurred greenery in the background.
Two DJs behind a checkered DJ booth decorated with ivy, one looking toward the camera while the other holds a drink.
Guests gathered around Extremis furniture during the New York launch party, testing the pieces in a relaxed rooftop setting.
Guests gathered around Extremis furniture during the New York launch party, testing the pieces in a relaxed rooftop setting.
Closing gallery image from the Steelcase and Extremis rooftop launch party in New York, reinforcing the festive partnership theme.

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