The international trend experts agree: the “sharing economy”, also known as “collaborative consumption”, is on the rise. Until recently, the dream of a parallel economy still felt like the playground of a small, alternative subculture, the homespun woolly sock brigade let’s say. But that is changing. Crisis or not, thanks to the internet the SHARING phenomenon is spreading like wildfire. Leading media such as Time and Der Spiegel are taking this revolutionary trend deadly seriously and are devoting long articles to it. Up-and-coming generations, especially young families with children, are becoming steadily more convinced of the benefits of investing together, sharing and exchanging. Today SHARING no longer bears the mark of messy selfsufficiency or miserliness. Think of hip swapping parties organised by fashion-conscious young urbanites.